MBA Imagineering: Leading Innovation in Times of Complex Transitions

01/08/2026 - 10:45

In 2006, we witnessed organizations getting stuck: management methods that had worked for decades were failing when it came to innovation challenges. Energy transition? Progressing slowly. Digitalization? Met with resistance. New business models? Stuck in pilot phases. The demand from the business world was clear: how do we lead change in a world where the old playbooks no longer work?

The MBA Imagineering program at Breda University of Applied Sciences was developed as an answer to that concrete need. Not another theoretical management program, but an education that trains professionals to actually realize complex transformations. Because let's be honest: in many organizations, beautiful strategies are created that subsequently stall in execution.

We Face Transformations That Cannot Be Managed with Linear Methods
The challenges are piling up: climate targets demanding concrete action, technological developments disrupting business models, labor shortages requiring fundamentally different ways of working, and societal expectations around sustainability and inclusivity that can no longer be ignored.

Traditional change methods fail with these types of complex transitions. What does work? Professionals who can ignite innovation at all levels: within the organization, in collaboration with chain partners, and in the broader societal system. Who can transform resistance into energy. Who can bring colleagues and stakeholders along instead of dragging them.

The Imagineering Approach: From Strategy to Realization
The program is based on the Imagineering strategic design approach – a proven method to actually create movement in organizational and social systems. Through three core elements, you turn plans into reality:

Inspiration: You discover what truly drives people and organizations and where energy lies
Ideation: You design interventions that change behavior rather than just structures
Implementation: You create value together with all stakeholders, not from an ivory tower

The difference? You don't just learn to conceive new strategies, but especially how to realize them. How to transform resistance. How to forge a broad coalition. How to succeed where others get stuck.

For organizations: Investing in Change Capacity That Delivers Returns
For sectors undergoing complex transitions, this program is of strategic importance. Your organizations need professionals who:

Implement innovations that actually land (and don't remain stuck in nice stories)
Can work across silos and mobilize ecosystems
Build future resilience instead of only managing today

For Employees: A Career Accelerator with Impact
This program offers ambitious professionals an excellent opportunity to:

Develop into system innovators – a scarce and highly sought-after competency
Make concrete business impact at a strategic level
Gain access to a network of change leaders from diverse sectors
Significantly increase their market value in a time when change capacity is the career factor

Curious?
Discover whether this program fits your organization's strategy or the ambitions of your professionals. Register for the webinar on March 10 at 7:30 PM.
Registration and more information via this link.